Between Twitter, Facebook, LinkedIn, and Pinterest, where you already have an online business presence, you may be wondering, and rightly so, why you need to bother about incorporating Instagram to your online social media strategy? The reason you should consider using Instagram for your business is that it is the future of social media marketing.
Instagram has grown to 150 million users within a span of just three years. The popular photo-sharing platform has a faster growth trajectory than Twitter, Facebook, and Pinterest. Apart from the growing popularity of the social media platform, there are numerous other advantages of having your business profile on Instagram.
Greater User Engagement
The number of likes, comments, and shares on Instagram surpasses any other social media site. Various studies validate the claim that Instagram has one of the highest user engagements. High user interactivity of your posts does wonders in expanding the reach of your business. It allows you to create maximum awareness of your brand among your targeted audience.
High Visibility of Posts
One of the best advantages of Instagram is that the posts remain highly visible to the users. Unlike Facebook, where your posts gets buried down the stream and Twitter where your old posts are achieved, Instagram posts do not disappear with time. Just a simple scroll will showcase each of your posts providing a great opportunity for new users to connect with your posts.
Connect Emotionally with Your Audience
Photos allow you to convey your promotional message much more effectively as compared to textual posts. You can easily evoke powerful emotions in your audience that produces the desired results. You can incorporate call to action in your Instagram photos to compel people to avail your services.
You may have been familiar with the phrase “a picture is worth a thousand words”. That is why businesses pay thousands of dollars to have their visual advertisement on billboards, newspapers, and TV. Instagram allows you to promote your services in visual format to millions of online Instagram users. This allows maximum reach of your business mantra that you can communicate easily with your online fans.
Instagram creates maximum exposure, user interaction, and client engagement than other social media site. So it is not a question of whether you should create a business profile on Instagram, but when you should join the photo sharing community to effectively promote your business online.