Before you continue reading this post, please take a moment to answer these simple questions: Are you an entrepreneur or marketing professional who feel that the niche is not interesting, cool, or inspirational for the audience? Is your boring niche making you bored and broke? Do you want to know about the secret weapon that you can use to transform your boring niche and make it attractive and appealing?
If you silently uttered “yes” to any of the above questions, chances are your boring niche is making it difficult to make ends meet for you. If you think, that only providence can save you from your boring niche, than you are in for quite a surprise.
Here we present 4 effective tips to deal with your boring niche and turn it into an attractive prospect just like in the story of ugly duckling and the beautiful swan that you may be familiar with your golden childhood days.
The tips below will show you that there is no such thing as a boring business. You only have to reframe your mind and come up with novel ways to present your seemingly boring niche to the audiences in an attractive limelight.
* Narrate a Story – Since early childhood, we humans have a soft spot for narratives and stories. Telling a story that is related to your product is a great way for connecting the audience and making sure that they remain loyal. Narrating stories is the best way to attract attention of the people and make them find out more about the product.
* Dare to Be Controversial – Sometimes controversy is a good thing that is especially true for boring niches. Do you know about the company Virgin Group owned and run by visionary billionaire Richard Branson? Branson knows that controversy sells and draws attention to his company using occasional stunts and controversial ads that certainly grab the attention of audiences. Controversial ads stir the attention of the people. It makes people take notice of the product and want to know more about it.
* Find the Humor – People love to laugh and you can sizzle your niche by adding an element of subtle amusing humor to the niche. Find out the amazing attribute relating to it and communicate with your audience. This will attract attention to your boring niche and make it amusing and interesting to the audience.
* Make it Unique and Interesting – Another secret weapon that you can unleash to make your boring niche feel special is to make it unique and interesting. Lets’ say you are dealing with bottled mineral water. You can explore the source of the water and filtration process to identify unique features and attributes that may be interesting for your audience.