E-mail is still the number one direct channel in terms of daily use and consumer preference for both personal and marketing communications. Email marketing is a way to reach your consumers directly via electronic email. Unlike spam, email marketing targets the consumers interested in your business directly, instead of dropping a mass email bomb. Email is accessible anytime, anywhere for a whole new generation of smartphone and tablet users. No matter what business you’re in, it’s a way to reach thousands of customers at a relatively low cost when compared to other media types.
Listed below are proven strategies that will help you get the most out of your email marketing campaigns.
In order to conduct email marketing you first need emails of clients who are interested in what you have to offer. Prioritize audience growth, find where the audience interacts with your brand, and find a way to enhance the experience that would compel them to interact with your brand, be it a customer loyalty program at your store, a form on your website or social media engagement. Come up with ideas to get more data through interacting with your customers.
As mentioned earlier everyone owns a smartphone these days, so it’s logical to provide a pleasant smartphone experience from the start. Surveys show that more than 50% of users delete emails if the corresponding link to the brand site is not optimized for mobile.
Relevance is key
Throughout the day, an average person is bombarded with ads on smartphone apps, websites, buses, billboards, not to mention commercials on TVs. The mind subconsciously creates a filter that blocks all irrelevant information out. Now you want to get past that block, provide relevant and useful information that actually piques the interests of your consumer.
Ask for permission
You don’t want to be that uninvited guest that imposes himself. Be courteous; ask permission before sending marketing email. The customer chooses you, not the other way around.
Nothing is warmer than an email from “firstname.lastname@example.org”, my personal reaction to such emails is “won’email@example.com”. To maintain a long-term relationship with your customers add elements to the email that personalize it to your customer. The email should sound like a one on one communication instead of a computer-generated message.
If you just promote deals and offers on social media and not via emails, then you are making a blunder. It’s hard to miss a promotional email but a promotional post easily gets washed away in the water fall of news feeds.
Sharing isn’t just for social media
Not everyone is an avid sharer on social media, and there are a load of others who prefer email to social media for their communication. Making an effort to reach out to these individuals as thoughtful personal endorsement can yield better responses as compared to a broadcast meant for thousands.
Online presence is a combination of a strong website, customer experience, and relations via email and social media. Optimize your online presence in such a way that you can cater to customers through any of these channels.