Photo psychology is a specialty within psychology that analyzes and identifies relationships between psychology and Images. Whether we are aware of it or not, images affects our judgment, recall, and decision-making. Images work on a suggestive level that deeply influences our mind and rouses our emotions. A simple image could suggest safety, security, pleasure and so one.
According to Nielson Media Research, online visitors treat pictures as a very important part of the content. Photos are very effective in generating interests among online audiences. Presence of pictures in websites increases the chance of online visitors spending more time exploring the product and take action resulting in high conversion rates. Image showcase a product or service and drive a person to action.
Images and Psychology – Subliminal and Perceptive Messages
A French philosopher Roland Barthes researched about images and its affect on psychology in detail. He published his findings in a book “The Rhetoric of Images”. According to his study the message conveyed by an image ad can be divided into three parts.
- Coded Iconic Messages
- Non-Coded Iconic Messages
- Linguistic Messages
These messages suggest or associate certain attributes to the product or services. These attributes could include freshness, quality, beauty, charm, luxury, comfort, security etc.
For example, an image of box of pasta and fresh green vegetable in a grocery bag could suggest freshness, plenty, and even “Italianicity” due to red, green, yellow color of the tomato and peppers. This is the coded iconic message of the image. The labels are the linguistic messages while the product itself is the non-coded iconic message.
Connection with Images and Mind
The brain is better at processing images rather than the text. In fact 90% of visual information is retained by the brain as compared to just 30%-40% of textual information. Images complement the texts that result in a better response and effectiveness as compared to textual information alone. Various types of images influence the minds differently. Some of the effective types of photos that influence the mind include the following.
1. Stock Photos.
Stock Photos sets the scene for the messages and elicits great emotions in your online audiences. They are especially suitable to use at the beginning of the content. Stock photos create a powerful response from the readers that immediately brings their minds to focus.
You can find an exhaustive list of stock photos online in Flicker and various other sites. These stock photos set the stage for the content resulting in generally positive response.
2. Charts and Graphs
Charts and graphs are a great way to convey complex information to online users. It breaks down the data into a format that is easy to comprehend and understand. Charts clearly depict the benefit of a product or service creating a positive impression on the viewers. People are more apt to take action when graphs are included to convey benefits of a product.
3. Personal Photos
Personal photos attract reads to the content . It could be anything from the snapshot of a product in a kitchen, dining room, or bedroom. Personal photos help the audiences connect with the picture that makes it easier to make it acceptable in their eyes. People are more apt to take action when products are shown alongside such personal photos to add a psychological touch to the pictures.