Starting up with your e-commerce shop is an interesting thing to do; there is so much to it. You get to highlight your offerings in the best manner possible and expose them to a global audience. It is ok to be excited about launching your online shop; however, jumping in too quick might not turn out favorably. Whether you use WordPress or any other platform to create your online shop, you need to know a few things before you proceed to hang that digital ‘open’ sign!
Store Platform Or Shopping Cart
There are a number of different shopping carts to power your e-commerce system. If you use WordPress to power your website, you can get hold of various plugins that help you choose between a full store format and a shopping cart format. Your choice depends on the nature of your business, how you process payments, and the specific functions you want to include. Usually you can get your hands on many free and premium versions of different shopping carts.
Domain Name And Hosting
Yes, it is important to setup a domain, usually with a hosting service before launching a website, but it is especially important to consider this when you are launching your online shop- this is because your online shop will become an essential component of your brand. If you fail to make the right decision with your domain and hosting, you could end up facing problems like downtime later.
A good web host will have a long track of dependability and it must be well known around the internet. Although the service you choose for your domain name and hosting doesn’t matter much but the name does, as it will later be connected to the name of your brand. Take your time and make well-thought decisions.
Secure Socket Layer (SSl)
You need adequate security on your online store so that customers don’t have problems trusting your website. You need the SSL certificate to protect your customer’s personal and financial information. People are not going to be making purchases with your website if they don’t feel secure; this why you should make sure that your website offers SSL protection.
Normally, your web-hosting provider would issue you a SSL certificate. It costs a set yearly amount. If you are processing payments off-site then you don’t need to worry about SSL.
Things To Sell
This is a no-brainer, but you will be surprised by the number of different online stores that have hundreds of drop down tabs, and when you click a link, nothing shows up. You need a clear direction before you start. You need to know what you are going to be selling and you need to stick to that if you are looking forward to gaining the trust of online shoppers in the near future.
Setting up an online store isn’t as easy as many people might have told you. It is quite a big deal, to make all the decisions, from the inventory, to the design of the text. Be sure about everything before you choose to incorporate it!