On a quest to develop a bestselling game? You best be prepared for stiff competition, in every aspect of game development. Beginning with a concept, working up to user experience design and finally coding; all of these will test your limits. The App store is flowing with more than a million games. To stand out from the crowd you have to come up with something fresh and unique.
There are no guaranteed formulae to develop a bestselling game, however, there are proven practices that can point you in the right direction. These will allow you to create a system that can streamline the development process.
Create a concept
Have a clear idea of what you want to build. You have envisioned it, now pull it out of your head, and put it on paper. It helps in communicating your idea to the team. It’s a concept so begin by how the game launches, the main features, it’s USP(unique selling points), leaving places for future additions.
Understand the market
Stepping into a market unawares is a recipe for disaster. Get a feel for the specific category of game you are targeting. App store and Google Play are top market places for games. A good way to understand market trends is through Apple’s app store cheat sheets. They display the top-paid, top-free and top grossing games; you can download these sheets for specific categories. The research you do will be effortless, insightful, and fun.
Learn from existing games
You have a concept and basic understanding of the market. The question now is how do you know the market needs of your game? Does a game similar to what you want to create already exist? If yes improve upon what they did right and fix where they lack. It’s understandable to fall in love with your own idea, even when it’s not that popular. This can quickly result in your demise though.
Register as a developer
Once the above prerequisites are complete register as a developer on the platform on which you want to develop your game for. Don’t worry, you don’t have to be a programmer to register; ‘developer’ is just a name given to those who publish games.
Hire a programmer
Hiring your first programmer will be a long process, but it will be worth it. By hiring the right employee, you can avoid unexpected delays. You will also be hiring more programmers in the future so it is important to learn how to get them quickly. Once you make your decision on which programmer to hire, make sure to get a NDA signed, and begin the contract. Set up timelines and goals to be achieved, by breaking up the development phase into several parts.
Coding and testing
Instead of beginning work on the main project test your programmers with small tasks. If you are unsatisfied with the quality of their work, you must get out fast. Test their graphic ability and speed. Ask the programmer to create an icon, a hello world game and an ad hoc version of the game to test on your phone.
Post game and market
It is now time to post the game in the marketplace. First the game will be submitted for review. You can expect to wait anywhere from 3 to 10 days. Since the app store is filled with thousands of great games, you need to break through and focus on the USP to effectively market the game.